Although a standard wine bottle holds 750 milliliters, or 25.4 ounces, wine bottles vary in shape, depending on regional, cultural and marketing considerations. The basic shapes identify wines by type ...

It’s the first full-scale nationwide rollout of Frugalpac’s paper bottle at a major U.S. retailer, said CEO Malcolm Waugh.

Related: Here's What the Shape of a Wine Bottle Is Telling You Most people ... Related: Shop Smarter: Here's How to Read a Wine Label Like a Pro Others go for a straight five-ounce pour.