When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...
Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
Michael McDermott has an unusual approach to label design, but his success in this competitive business can be attributed to the fact that he approaches everything he does from the perspective of a ...
The role of wine labels in selling wine has increased significantly over the past three decades. ‘In the ’70s and ’80s, not a very designed label would not off-put a person, if they were looking for a ...
The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...
GENEVA, NY — And the winner is ... Second-year Finger Lakes Community College students in the viticulture and wine technology program selected a wine label designed by Alexis Ecker, a graphic design ...
Original artwork and final prints of wine labels, files on work for other clients, plus audio tapes of an interview of Farrell. The collection consists of eight series, the largest, Series I, being ...
The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...
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