NBC has broadcast every Summer Olympics since 1988 and every Winter Games since 2002 ... A previous renewal in 2011 secured each games from 2014 through 2020 for $4.38 billion.
The extension covers the 2034 Winter Olympics in Salt Lake City ... a 184% increase compared to Tokyo 2020. Meanwhile, advertiser spend on the 2024 games surpassed a record $1.2 billion in ...
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