Known as “little red book,” Xiaohongshu has evolved into a lifestyle search engine for young Chinese women, offering recommendations on everything from travel and beauty products to dining.

Unlike TikTok's sister app Douyin or the micro-blogging site Weibo, Xiaohongshu leans heavily towards apolitical content such as lifestyle, travel, beauty and food topics. Xiaohongshu's "Explore ...

While the exact number of downloads is unknown, the Apple store put Xiaohongshu as the No 1 free ... and shop for products – a feature that may be attractive for the small businesses that ...

It was a tip Wei gleaned on Xiaohongshu, an Instagram-like social ... Shopping is not of much interest to me,” said the beauty industry professional from Shenyang, the capital city of the ...