Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...

Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.

The deal enables advertisers to buy guaranteed audio ads at scale across podcasts, music and other listening content.— This ...

Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific ...

SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes ...

The company’s latest YouTube Advertising Trends Report shows that ads aligned with relevant content environments can drive ...

About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, ...

YouTube’s advertising revenue has yet to reach a ceiling in its exponential growth. In Alphabet’s recent earnings call, the company claimed $8.9 billion in quarterly revenue from YouTube ads alone. At ...

Stop me if this sounds familiar: You hear everybody talking about how great an opportunity YouTube advertising is. After all, this video-sharing website claims that more than 4 billion videos are ...

When you're done watching a YouTube pre-roll ad, your video's supposed to start from the beginning — not 40 seconds in!

YouTube appears to be testing a new livestream ad format for mobile that keeps the video visible during ads for non-Premium ...