Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with controversy. And the plan worked: Nike had expected to sell 100,000 pairs of the Air Jordan 1 in its first year—but instead "sold 1.5 million pairs in the first six weeks alone," say Jordan reps.

It's been nine years since the shoe Michael Jordan wore for his legendary Game 5 performance in the 1997 Finals last released.

March Madness always delivers plenty of exciting highlights and iconic sneaker moments. Athletes and fans looking to gear up for the height of college basketball season can look no further than the Air Jordan 1 Low.

Nike has officially released the Air Jordan 39 “Noir” sneakers. The pair is listed on the official brand website for $215. Fans can also find the shoes on the SNKRS app and at select retail points.