Gwyneth Paltrow has just possibly made the cameo of the year. The Oscar winner pops up as a "temporary spokesperson" in a surprise video shared Friday to the social media accounts of Astronomer, the tech company at the center of all of the viral Coldplay kiss cam drama.

After spending the past week-plus in the headlines due to a seemingly inescapable social media scandal, data operations startup Astronomer is trying to shift the narrative with a tongue-in-cheek video starring actress and entrepreneur Gwyneth Paltrow.