AI has quietly taken the wheel in shaping perceptions and driving customer decisions. AI search results and emerging AI ...

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet ...

In 2026, publishers will rediscover that brand is leverage. A strong brand attracts direct audiences, commands premium ad ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Is your brand addicted to ongoing price promotions? If so, you need to break the habit and get it healthy again. Companies invest in building strong brands not because it’s a fun thing to do (although ...

Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely ...

Before a company can earn a reputation as one that consumers love to do business with, people first have to learn that it exists and recall its unique attributes. Of course, while building awareness ...

Generic drugs contain the same active ingredient as their brand-name counterparts. However, they usually cost much less than the brand-name version. Before the Food and Drug Administration (FDA) ...

Most Americans are unhappy about the cost of drug prices. In 2016, the U.S. spent $450 billion on prescription drug costs, and spending is projected to increase to $610 billion by 2021. Even though 90 ...

GM Authority has discovered that the locally built Buick Envista crossover will be brand’s first model to launch in the South Korean market.