E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

The makeup giant - which is the top prestige brand by both mascara and primer sales in the U.S. - is adding a full-coverage ...

Fenty, Sephora, and e.l.f. Cosmetics have joined the WNBA, NWSL, Golden State Valkyries, and New York Liberty in changing the ...

The L’Oréal-owned beauty brand has big plans to accelerate its growth in 2025 with product renovations and an acne-led ...

India plans to ban mercury in cosmetics after a regulatory panel's recommendation. Brands may need to self-declare mercury ...

The next time you apply that skin-lightening cream or your eye makeup, think again. It might contain the harmful chemical ...

Find the answer for ColorStay cosmetics company from the people who brought you the USA TODAY Daily Crossword Puzzle.

Animal testing typically involves conducting scientific experiments on animals to determine any potential effects a chemical could have when used by humans.

Tata-owned grocery delivery platform BigBasket has appointed ex-Vini Cosmetics CFO Manish Bajoria as its new CFO ...

Cosmetics are a U.S. manufacturing success story. Tariffs pose a threat. A rare U.S. retail sector that until recently ran a foreign surplus frets over how to protect profits against the ever ...

e.l.f. Cosmetics partnered with Aloft to deliver a care package in the middle of the ocean to Oliver Widger, who has gone viral for his journey across the Pacific Ocean. The brand has also teamed ...

Local cosmetics makers have warned that the industry faces an uncertain future unless stricter controls are introduced to ...