Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

Add Yahoo as a preferred source to see more of our stories on Google. iRobot finally read the room and saw that other top robot vacuums from the likes of Shark and Roborock had better features for ...

If you like to vacuum your house several times a week to keep up with dirt, dust, and pet hair, you might want to think about adding a robot vacuum to your home. While they don't perform quite as well ...

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