US Ice Cream Makers To Remove Artificial Colors By 2028
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The International Dairy Foods Association and major U.S. ice cream brands have pledged to remove artificial colors like Red 40 and Yellow 5 from real-milk ice cream by the end of 2027.
Companies were not named but International Dairy Foods Assn. says they represent ‘more than 90% of the ice cream’; Consumer Brands also works to end colors in school foods.
Major U.S. ice cream brands, covering over 90% of the market, agreed to eliminate artificial colors in response to Trump’s MAHA initiative, signaling a broader push for healthier food policies.
The announcement to eliminate artificial dyes comes less than a week before the National Ice Cream Day on July 20.
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Secretary of Agriculture Brooke Rollins spoke about cooperation between the Department of Agriculture and Department of Health and Human Services to remove artificial colors from ice cream products.