As Watkins' stock rises, her coach—Lindsay Gottlieb—is looking ahead to the star's far future. In a piece published Wednesday afternoon, Gottlieb told Luca Evans of The Orange County Register that she wanted Watkins to own a WNBA team someday.

USC coach Lindsay Gottlieb asked Iowa leaders how they handled Caitlin Clark's time in the spotlight as she supports Trojans star JuJu Watkins.

From NBC and Peacock targeting her games to a slew of NIL partnerships, the basketball star’s team has carefully positioned her to become a “transcendent athlete.”

At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first season — seems to hold it all easily. Why it matters: Watkins is a rising star in women's college basketball — a new six-episode documentary series dives deep into her life and journey.

Despite a 24-point effort from JuJu Watkins, No. 3 USC fades in the fourth quarter of a 74-61 loss to No. 6 Notre Dame.