2024 was the year OLED cemented its victory — and 2025 might let more gamers actually afford the glorious screens. Today, Alienware says it will try* to bring the price of a QD-OLED gaming panel down to $549 this summer with the AW2725D, a new 27-inch 2560 x 1440 QHD monitor that’ll offer OLED’s incredible blacks and deep colors.

Alienware's 27-inch OLED will debut at an amazingly low price. Meanwhile, Dell also has an affordable new OLED ultrawide and smaller 4K OLED on offer.

Alienware unveiled a widescreen 34-inch QD-OLED monitor a few years ago and it was hit from the get-go thanks to the HDR brightness, OLED color accuracy and smooth 175Hz refresh rate. Now, the company has launched an updated version that boosts the refresh rate to 240Hz — making it a tempting option for gamers who prize visuals and speed.