Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury ...

If you've spent any time on TikTok recently, you’ve probably come across the controversy surrounding PrettyLittleThing’s rebrand. Known for its ultra-trendy, hyper-glam aesthetic, the brand made a ...

LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The fast fashion retailer has slashed its returns policy in half, from 28 ...

PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy with many of the ...

As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...

A SHOPPER has been left gobsmacked after testing out PrettyLittleThing’s rebrand.  Muinat, a fashion fan who is based between ...

British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine ...

PrettyLittleThing’s r ecent rebrand has caused a stir online as it transitions away from its pink-fuelled unicorn haze for a ...

PrettyLittleThing has unveiled a major rebrand, ditching its famed winged pink unicorn mascot and bubblegum pink branding for ...

PrettyLittleThing has unveiled its ‘quiet luxury’ style rebrand, marking a “new chapter” for the brand.

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PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...