With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push ...

Pidilite Industries Ltd, the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand.

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the ...

Trump’s crypto cheer sparks buzz, but CoinDCX’s chief growth and marketing officer urges marketers to push fundamentals for ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 ...

Articles written by Prashant Verma ...

Diwali-themed ad campaigns invariably tap into a few standard tropes of festive advertising — among them, travelling home for a family reunion over the holidays. However, such journeys are often ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...

The review encompasses all its agencies, bar creative.

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division ...