In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Last month, MobiHealthNews published a roundup of digital health crowdfunding campaigns on Indiegogo and Kickstarter. One campaign that reached its goal early, called Flaredown, aims to help people ...

A link management tool is a specialized software designed to help businesses organize, track, and optimize their digital marketing links. These tools simplify the process of creating and maintaining ...

A distinctive AP tool tracking every presidential campaign event highlights how the Electoral College leaves most American voters out — a reality told from one overlooked city. By the first week in ...

Every step you take, your boss and political campaigns are watching you. “We’re being watched, listened to, recorded all the time,” Lifewire.com’s Lance Ulanoff told FOX Business’, Maria Bartiromo.

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Search engine optimization (SEO) campaigns are a powerful way ...

Today’s best campaigns are built for flexibility, anchored in mission but responsive to change—and the most effective ones ...

Recently filed campaign finance reports revealed how much money south and southwest suburban state and local officials raised and spent during the three months ending Dec. 31. Republican state Rep.

President Bush is a liberal Democrat. Federal campaign finance records reveal that Bush gave three political contributions totaling $750 to former Vermont Gov. Howard Dean’s Democratic presidential ...