Since 1999, Pantone, the global color authority and provider of professional color language standards and digital solutions ...

Pantone, the global provider of professional color language standards and digital solutions for the design community, has ...

While the eye can take in hundreds of thousands of different shades and colors and the brain can process them, noting even small differences in shades, the way language is used to describe color ...

If you’re not a graphic designer, you may have struggled in the past to get your personal photos looking their best when relying on your printer’s color adjustment settings. Complex color wheels, ...

Another entry for the ever-expanding category of "the brain is a very strange place" posts. A paper in PNAS suggests that what we call a color may influence how we perceive it. The image below shows a ...

People perceive colors categorically. But what is the role of the environment (or nature)--specifically, language--in color perception? The effects of language on the way people categorize and ...