As many educators and researchers will attest, there’s no exact science to choosing vocabulary words—no inherent reason the word “detest” is more important to teach than “despise,” or why “compassion” ...

Your company’s “core value” list is not about virtue signaling: “See, we are good people here. We have values! Trust us!” No, core values are about substance, not appearance: “Who are we? What is ...

Once a word is accepted, it will remain in the Oxford English Dictionary. — -- Redditor, shareable and butt-dial are among the latest words to join the Oxford English Dictionary, which keeps the ...

One of the most rewarding lessons I learned in graduate school was the importance of culture and values in building a brand or company. I co-authored a case study that was eventually published about ...

Forbes contributors publish independent expert analyses and insights. John Baldoni speaks and writes about candor, courage and community. Words have the power to inform… to teach us what we need to ...

As part of our branding practice at Forty, we often work with clients to identify (or overhaul) their company’s core values. The biggest problem we see is that companies habitually choose the same ...