Are you struggling to get subscribers to open your emails? If so, you’re not alone. There are plenty of important email marketing metrics, but your open rate is perhaps one of the most important. A ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Mobile email opens have nearly doubled over the past five years with more than half of emails now being opened on mobile devices, according to research by Return Path. The report – The Email Client ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...

Your subject line matters, but it’s not the most important part of your email. Here’s what gets people to open your messages every time. By next year, people around the world will send and receive 376 ...