Facebook lead generation forms can produce quality leads when done right. Here are the latest updates and best practices you need to know. Since their 2015 debut, Facebook Lead Generation Forms (LGFs) ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Do you like leads? Do you want more of them? Do you feel like ...

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Whether you’re a mom-and-pop retail store or a massive multinational conglomerate, chances are that the largest social network on the planet has a product that can help you. This platform can identify ...

Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram. When you think of Facebook and Instagram Ads, you tend to ...

Fact: people don’t like online forms (gasp!). It’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a customer getting what he or she really wants — ...

People don't like online forms (gasp!). And it's not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer's getting what he or she really wants—such ...

I can only imagine the face marketers around the globe made when Facebook announced that it would begin testing lead-generating ads this summer. I'd like to think it was similar to the look my kids ...

Using lead generation forms, or lead gen forms, in your paid social advertising is a great way to capture potential new customers who are interested in learning more about your business, your products ...

We are living in a digital-first world. Like traditional lead generation, the new model is still founded on demonstrating expertise and building trusting relationships — but these goals are now ...

Attackers are piggybacking on the power of the Facebook brand by using emails that look like they're coming from Facebook Ads Manager. The idea is to lure victims into coughing up credentials and ...