The differences between people’s personalities can be broken down in terms of five major traits—often called the “Big Five.” Each one reflects a key part of how a person thinks, feels, and behaves.

For more than two years, I’ve been studying the big five and developing a personality course to help others understand how this model can help them get to know themselves–by better understanding their ...

My Five Factor Model screens companies based on importance, founder involvement, high gross margins, consistent revenue growth, and a 4% earnings yield for initial investment consideration. Important ...

I emphasize a nuanced approach to valuations, recommending different Owner's Yields based on expected revenue growth rates, rather than a flat 4% threshold. For example, companies with 10% revenue ...

The differences between people’s personalities can be broken down in terms of five major traits—often called the “Big Five.” Each one reflects a key part of how a person thinks, feels, and behaves.