At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Generation Y is unique in many ways, including the fact that they’re choosing to invest in experiences over things. Instead of buying fancy cars and homes as soon as they get their first big payday, ...

Any time a company is going for a successful corporate launch, it’s important to secure that success by ensuring that various marketing strategies are in place. There are a number of marketing ...

In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up ...

Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to ...

Many people are confused by the terms "marketing" and "advertising." Some think advertising is any activity that promotes their business. Others think marketing is interchangeable with sales, probably ...

Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most restaurants ...

Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very ...

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy, you should have a solid understanding of both. I ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most ...