Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved ...

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...

As a result of the Honey expose, Google has now changed its Chrome extension policies concerning affiliate ads and marketing.

Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

It may seem like there's nothing simpler than topping up an advertising account. However, professional media buyers know that ...