I have found during my years of tackle retailing the confusion around which are the best lure rods to choose and their application is quite daunting. Lure fishing rods are specifically designed for ...

These are wonderful times to be a crappie fan; we finally have quality, dedicated crappie rods and gear. Creative anglers and companies are crafting exciting new tackle, lures, and equipment, at last ...

In 1907, Heddon and Co. opened a manufacturing location for a full line of bamboo rods right here in Chetek. It was located in the building that was formerly owned ...