On 30 June Twitter officially unveiled its new Mobile App Promotion product suite, and it has already generated a lot of excitement in the app marketing world thanks to some impressive early results.

Following Facebook's lead, Twitter has announced an ad-based promotion suite powered by the MoPub network to drive user acquisition campaigns for mobile apps and games. This new initiative is aimed at ...

The number one digital coupon destination in the United States has just announced it is giving away over half a million dollars in prizes to its users with its “Snow Me the Money” Sweepstakes during ...

Twitter Mobile App Promotion is a new mobile ad unit that provides mobile app developers with an effective way to advertise their iOS and Android apps to the right audience, drive installs and ...

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Toronto-- Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product. “As ...

Mobile apps now represent a market of more than €17,5 billion Euro, according to the last report by European Commission, ‘Sizing EU App Economy’. The sector remains one of the fields with the highest ...

As of today, Google’s app promotion ads, first launched on the Display Network in June, are now available across the Google Search and YouTube networks. It’s great news for app promoters, particularly ...

Today, Twitter announced that they’re going to begin offering mobile app promotion to all advertisers after seeing strong results during a beta test earlier this year. During the mobile app promotion ...

It was just over a year ago that Twitter started a broad rollout of its mobile app promotion ads. It’s marking the occasion with a blog post discussing how the program is going and announcing some new ...

Facebook is launching an app store called the App Center that will showcase apps that exist on the social networking site’s platform and apps that tie in to the site using a Facebook login. The store ...