Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.

In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and ...

Search engine marketing and advertising strategies also appeal to firms that manage consumer wealth such as Edward Jones, Morgan Stanley, and Chase. Just ask the folks at Edward Jones, which ranked ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

With paid search, companies pay a search engine company, such as Google, to appear in a prominent position on results pages for a specific search term. Search terms include one or more words. For ...

Mobile search has become a cornerstone of Reckitt Benckiser’s ecommerce strategy. “Mobile commerce is increasing exponentially, which is why it’s so important to reach people when they’re down the ...

Most small businesses have budgetary challenges, Web sites are not optimized for traffic, and many lack a general understanding of how Google AdWords works, according to Andrew Lolk. He suggests ...

With paid search, companies pay a search engine company, such as Google, to appear in a prominent position on results pages for a specific search term. Search terms include one or more words. For ...

Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets. Google is updating GA4 attribution models to fix paid search conversion tracking ...