Small-business owners promote and sell products and services through impersonal interactions between their business and customers such as advertising and online stores. Personal selling includes ...

Personal selling is a strategy that salespeople use to convince customers to purchase a product. The salesperson uses a personalized approach, tailored to meet the individual needs of the customer, to ...

In the language of sales and marketing, “personal selling” singles out those situations in which a real human being is trying to sell something to another face-to-face. One might well ask what other ...