Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

In my experience, mission and vision statements are often a hot mess of goals, values, aspirations, philosophies, strategies and descriptions – so it’s no wonder people often get the two confused.

Most experts suggest that a business plan include a vision statement, a mission statement, and key objectives. Here's what you need to know about all three.

I felt extremely passionate about our existing service vision statements; however, they did not tell our employees what their role was in their interaction with the customer. The new CSV was ...

A vision statement should have the ability to inspire and motivate others around a concept or idea. It can establish a benchmark, provide line of sight, direction, and where the organization wants ...

Compelling vision, mission and value statements are an anchor for the enterprise and for IT. They help create a powerful picture of the future by increasing clarity of purpose, organizational ...

For example, a child-care facility's vision statement might include expanding to other neighborhoods throughout the city and perhaps offering other programs such as after-school care.

The second sentence in our sample vision states that the advisor will be “selective about the clients we accept, adding only a few per year.” The implications here are that new clients must meet some ...

Actually connecting organizational mission and vision statements to employee performance may the biggest challenge for employers. In his November 2013 "Forbes" magazine article titled, "3 Ways ...

Key items to be discussed include reviewing sample vision statements from other communities; a presentation regarding a recent market analysis of various land use needs in the Dixon vicinity; and ...