Smirnoff ICE is kicking off summer with a bold and flavorful new campaign that guarantees sunshine vibes, no matter what the weather says. Just in time for the summer solstice, the brand has launched ...

Returning for its fifth season as the Official Vodka Sponsor of the NFL, Smirnoff is kicking off a bold new era of sports fandom.

Smirnoff Ice is a classic and beloved party drink. With a number of flavors and variations to choose from, you typically can't go wrong with this beverage. However, there is one flavor that needs to ...

Invitations to exclusive industry events and research ...

Sparkling water has been around for decades, but it has recently become trendy as an alternative to sugary soft drinks. US seltzer sales have grown by 42% over the past five years, according to the ...

Revamping timeless cocktails with a fresh modern twist – from Raspberry Mule to Fruit Martini, Smirnoff's latest innovations offer vibrant flavours to welcome the season. Building on the rich heritage ...

"This time around, I’m not rushing anything — I’m savoring it," Smirnoff tells PEOPLE Kayla Grant is a writer-reporter at PEOPLE. She has been working at PEOPLE since 2025. Her work has previously ...

A photograph purportedly showing a snarky advertisement for Smirnoff brand vodka featuring an apparent dig at President Trump in its tagline that "We'd be happy to talk about our ties to Russia under ...