Christensen, Clayton M., and Paul R. Carlile. "Course Research: Using the Case Method to Build and Teach Management Theory." Academy of Management Learning & Education 8, no. 2 (June 2009): 240–251.
The paper analyzes the early theory building process of Thomas Hunt Morgan (1866-1945) from the 1910s to the 1930s and the introduction of the invisible gene as a main explanatory unit of heredity.
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory ...
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