Google's John Mueller was asked if "unlinked brand citations can help in defining trust of a website / brand?" In short, when someone says the Wall Street Journal said X, but does not link to the Wall ...

Search marketing consultant Cyrus Shepard tweeted about a featured snippet with zero links back to the websites from which the information came from. Several in the SEO community compared Google to ...

Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here's when to reach out, who to contact, and what to say. Your latest content campaign has been covered ...