A mission statement should define your company’s objectives; helping your employees, partners, and audience understand what your purpose is. It should be short, concise and bold, defining company’s ...

The mission demonstrates an understanding that, to create healthy returns, one must build a well-run company that takes care of its clients. At the end of the day, a mission statement should ...

The accuracy of corporate mission statements has not been well explored. In this study, the authors investigate the relationship between mission statement content and stakeholder management actions.