The partnership allows advertisers using Careem to deliver ads through Flyby smart, digital delivery boxes mounted on Careem ...

If the next economic leap of the Middle East is creative, then the next leadership leap of the media industry must be ...

Action Global Communications has secured renewed communications mandates for the BEYOND Developments GLOBE SOCCER Awards and ...

The UAE’s ESG progress shows how strategic government communications can turn complex policy into lived cultural change.

The appointment will see PRCO lead media relations and strategic comms across the GCC as W Riyadh – KAFD prepares for its ...

Overexposure can backfire, leading audiences to grow frustrated and even resent your brand, writes Keel Comm's Baha Hamadi.

An Admitad and Flowwow report shows early festive shopping is shifting MENA consumer behaviour towards value, gifting and experiences.

Furless Permanent has appointed Ruder Finn to lead communications for its Saudi Arabia expansion, including its first Riyadh location.

The MEPRA Awards recognised winning campaings and winners that showcased standout work in the PR and communications space in ...

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for ...

In his new role, Adas will lead deal structuring, commercial alignment and strategic partner engagement across high-impact ...

He calls for marketers to use meaningful storytelling to create connections rather than sell a sojourn. At the core of Red ...