Lufthansa is betting on customization to woo Chinese premium flyers, debuting its Allegris cabin on flagship routes like ...

K-beauty is booming in the US and Japan but fading in China. Can it reinvent itself to stay a global powerhouse?

As beauty giants grapple with falling sales, labels like Rare Beauty continue to grow thanks to their more personalized, authentic relationship with consumers.

South Korea launches its biggest tourism campaign in China as it prepares a visa-free policy to boost arrivals.

Shanghai Fashion Week is packed with over 200 brands and nearly 1,000 trade shows, yet asserts its role as the definitive hub for East Asian fashion.

Thanks to K-pop influence and surging international sales, Pop Mart’s Labubu figures are turning a niche toy company into ...

Country’s next wellness wave fuses ancient Traditional Chinese Medicine wisdom with modern superfood convenience — creating ...

Brand collaborations are leveraging cultural touch points, limited exclusivity, and design innovation to create genuine buzz ...

These three strategic partnerships showcase how brands are leveraging cultural touchpoints, limited exclusivity, and design ...

As Chinese tourists seek alternatives following safety concerns in Thailand, Vietnam’s luxury hotel openings and simplified ...

Fashion and beauty brands are rapidly dismantling gender barriers as Gen Z consumers demand products that prioritize personal ...

Opinion: Cheval Blanc Paris has perfected the small, thoughtful gestures that transform a luxury experience from good to ...