“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the ...

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 ...

Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.

Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...