Discord will be a prominent sponsor of the IAB’s PlayFronts, Ad Age reports. “This is a real opportunity for us to get them ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...

Comcast is trying to win over digital-native and social-savvy marketers for with its recently launched Universal Ads, a ...

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to short selling reports.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.

WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is ...

Many see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with ...

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end ...

Could AppleTV+ be the next CTV platform to turn to ads? Plus, the bubble may have already burst on creators launching DTC ...

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of ...