The partnership is aimed at strengthening the distribution of business-focused content and increasing audience reach across print and digital platforms.

The partnership will combine WPP’s AI, data and creative capabilities with JLR’s in-house marketing teams across Range Rover, ...

Coca-cola India is celebrating 50 years of Maaza, marking the mango drink brand’s journey from its launch in 1976 to becoming ...

The playlist features music from the ’70s to the early 2000s, including Bollywood classics, retro hits and ’90s indie-pop ...

With a 25-year Australian Open legacy behind it, Kia India is now backing homegrown tennis. Senior VP for sales & marketing ...

The latest partnership reflects its focus on wellness and mindful living through teas such as matcha, sencha, hojicha, and ...

Women’s cricket is moving beyond purpose-led sponsorships as the Women's Premier League emerges as a serious commercial ...

Creative experts believe that the ad could just have been about body wash and its benefits without cannibalising the brand’s soap. Whenever one mentions Lux, it is the soap that immediately comes to ...

Parle Melody went viral after PM Modi gifted the toffee to Italian PM Giorgia Meloni in Rome, drawing nearly a million views ...

The platform aims to help businesses manage sensitive customer data access across internal teams, agencies and external ...

Shares of Jyothy Labs fell over 11% in a single session earlier this week, extending a decline of more than 55% from its all-time peak. The trigger was German FMCG giant Henkel AG announcing it would ...

The refreshed identity signals Campus’ shift towards a more culture-led positioning built around individuality, movement and ...