Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the ...

Trump’s crypto cheer sparks buzz, but CoinDCX’s chief growth and marketing officer urges marketers to push fundamentals for ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 ...

Pidilite Industries Ltd, the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand.

Diwali-themed ad campaigns invariably tap into a few standard tropes of festive advertising — among them, travelling home for a family reunion over the holidays. However, such journeys are often ...

Articles written by Prashant Verma ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division ...

Kotak Mahindra Bank’s digital-first approach is underscored by its recent media mandate pitch from July, with an estimated ...