With the fate of the digital advertising industry hanging in the balance, understanding its background and potential ...

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The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.

At the sixth annual Snap Partner Summit, held on 17 September 2024, Snap Inc. unveiled a series of developments poised to reshape its engagement with creators and users alike. The event, which brought ...

From print ads to AI, JCBL Group’s corporate communication head explains how marketing has evolved into a dynamic, consumer-driven experience that demands innovation.

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During a recent cleaning spree, an old copy of Jack Trout and Al Ries’ iconic Positioning: A Battle for the Mind resurfaced, sparking amazement at the insights within. First published in 1981, the ...

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While 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ...