With brands such as Marks & Spencer, MG Motor, and TfL choosing to stick with an incumbent over appointing a new shop, ...

And sometimes, costumes aren’t even required: Lowe’s typically marks the true start of the Halloween season with the ...

When it comes to creator marketing, the end goal is no longer to get the brand’s message out; it’s now all about selling.

The ‘Nobody Wants This’ actress had creative input in the P1T-developed campaign, which joins a slate of new credit card campaigns featuring famous faces.

The chief brand officer of the popular drinkware brand shares the approach to staying fresh, relevant and true to its ...

The New York Times’ Chris Wiggins and The Coca-Cola Company’s Pratik Thakar will open and close, respectively, the second ...

The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.

Another concept shows Rogen getting “de-aged” to play one of a pair of university students trying to purchase a pregnancy test, only to keep encountering people they know. His partner points out that ...

Five pharma CMOs discuss the skillsets that help them excel in their work, and how they expect the role to evolve.

The organization’s annual StratFest event touched on converged thinking, AI and the role of curiosity in upskilling.

World Business Chicago, the Chicago metropolitan area’s economic development organization, has named Caroline Dettman as its ...

The brand’s colorful offerings and marketing initiatives is a ‘very deliberate’ departure from its athlete-centered origins, ...