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Shopee has tapped South Korean girl group BLACKPINK as its first-ever regional brand ambassador, as part of its partnership with YG Group in Southeast Asia and Taiwan.This is in line with the launch ...

Gushcloud International has acquired the multi-channel network (MCN) asset of Paris-based Wizdeo, one of Europe’s largest YouTube-certified creator platforms, in a deal aimed at building a more ...

The official shortlist for MARKETING-INTERACTIVE’s PR Awards 2025 has been revealed, celebrating the best in PR and communications across the region. Now in its 12 th year, this prestigious awards ...

PepsiCo has unveiled a new global brand identity for the first time in nearly 25 years, reflecting what the company says is its evolution into a “modern, forward-thinking” food and beverage powerhouse ...

Julie's Biscuits has refreshed its brand logo more than 35 years after it was founded in 1984, giving it a younger look. Director Tzy Horng Sai said in its corporate identity guide that it was time ...

The creative industry is at a pivotal moment. As 2026 approaches, agencies and brands face unprecedented opportunities and challenges from rapid technological advances, shifting audience expectations, ...

Shangri-La has appointed Publicis Media to handle its integrated strategic media buying and planning duties for its subsidiary brands globally, MARKETING-INTERACTIVE understands. This follows a pitch ...

Omnicom Media APAC CEO Tony Harradine has revealed the agency's new leadership structure, with a set of key leaders to drive growth and innovation across the region. In an internal note, seen by ...

Zara's parent company, Inditex, announced that by 2025, 100% of the cotton, linen and polyester used by all eight of its brands will be organic, sustainable or recycled. Meanwhile, 80% of the energy ...

Over the weekend, the internet found a new obsession - an awkward “kiss cam” moment between Astronomer CEO Andy Byron and chief people officer Kristin Cabot at a Coldplay concert. It all started at ...