Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the ...

This guide breaks down Amazon’s IPI system and shows you how to stay in stock, dodge penalties, and protect your margins.

ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.

Focusing on user intent is more effective than search volume in keyword research. Read how to optimize for topics and build ...

Discover 6 new ways to optimize PPC campaigns across multiple sectors using AI tools, and client-specific strategies.

Yelp’s lawsuit over Google’s dominance in local search survives dismissal, with key claims now headed toward a jury trial.

Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.

A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.

Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing ...

Google’s report highlights its progress in spotting scams. Its AI systems block hundreds of millions of harmful search ...

Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this ...

After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. Read on ...