Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.

Haleon, formerly GSK Consumer Healthcare, embarked on a two-year journey to integrate attention measurement into its media planning agenda, and witnessed an evident uptick in consumer attention, and ...

Restaurants in China are closing at an accelerating rate as consumers rein in their spending, a situation that appears unlikely to improve because of mounting concerns over an extended period of ...

UK high street retailers Marks & Spencer and John Lewis are both introducing AI tools to drive sales, with the latter using the technology to bring back its distinctive “never knowingly undersold” ...

Gen Z in the Asia Pacific region are active across a wider spectrum of social channels and have different motivations for using them. As their platform engagement shifts, brands have to examine how ...

Oreo launched in India in 2011 as a niche kids’ biscuit brand with a modest 2% market share. We were up against legacy brands such as Parle G who have been part of the Indian cultural fabric... We’re ...

Walmart offers pre- and post-purchase shopper data; Digital Landscapes, part of the Luminate platform, provides brands with access to pre-purchase shopper behavioral data to support better targeting ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Provides an overview of the key datapoints that advertisers need to know about Spotify, spanning investment, consumption and performance insights.

Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

Royal Mail is the UK's greenest delivery partner due to mostly on-foot deliveries. As a result, it produces half the CO 2 per parcel of any of its competitors. It wanted to share the message to open ...

During the economic strength of 2021, EY's (Ernst & Young) US leadership made the strategic decision to bolster their Government and Public Sector business to help mitigate future economic volatility.