Look, I get it. James Bond is a beloved franchise with a storied history of over seventy years. Sure, the quality of the films themselves has varied since 1962's Dr. No, but the series stands apart from other intellectual properties on account of its prestige and,

Amazon taking over James Bond may lead to fresh opportunities and a chance to correct past mistakes. EON Productions previously turned down Christopher Nolan for a Bond film due to final cut rights disagreements. Fans hope Amazon will hire Nolan to revitalize Bond with practical effects, gadgets, and possibly casting Henry Cavill.

Amazon CEO Andy Jassy says that as the company unveils its next generation of Alexa, Alexa+, powered by generative artificial intelligence, it is keeping customers' privacy top of mind.