A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

With a bit of insight from Koto founder James Greenfield, we take a look at the task the agency faced in taking a $1.97tn ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Jackie Key, founder of Nottingham-based digital marketing agency Key Principles, is celebrating 20 years in business by ...

In an increasingly competitive digital media ecosystem, more brands are tuning in to the power of sound to cut through the ...

Convenience. Comfort. Connections. These attributes make up the tagline of Garden City’s newly rebranded marketing.

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

Sourcing merchandise from China has turned out to be a popular and worthwhile strategy for companies globally. Whether or not ...

PwC has been accused of launching an “utterly pointless” rebrand after laying off hundreds of staff. The “big four” ...

The ferry now runs from downtown Clearwater to the Clearwater Beach Marina on Thursday through Sunday, every half hour for ...

Content moderators can do their job safely, critics say, citing limits in Ireland on the amount of content police ...

As Tesla sees cratering sales, marketing experts say it could rebrand by learning from post-disaster airline companies.