The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

The man credited with connecting Jordan with Nike, Raveling shares wisdom from the sport through his own stories ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Seattle Storm WNBA guard Jordan Horston headlines the Wellington-based Tokomanawa Queens side in this year's Tauihi National ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The world of basketball footwear is undeniably ever-evolving, and throw a pair of Jordan basketball shoes into the mix and you've got yourself some strong, durable, and revered kicks.

Michael Jordan rivals LeBron James as the greatest basketball player of all-time. For many NBA fans, no one can top Air Jordan, who went a perfect 6-0 in the NBA Finals and won five NBA MVP ...

Michael Jordan knew that to be the best, he had to beat the best. ‘His Airness’ entered the league in 1984 off the back of a ...