Seattle Storm WNBA guard Jordan Horston headlines the Wellington-based Tokomanawa Queens side in this year's Tauihi National ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The man credited with connecting Jordan with Nike, Raveling shares wisdom from the sport through his own stories ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Michael Jordan rivals LeBron James as the greatest basketball player of all-time. For many NBA fans, no one can top Air Jordan, who went a perfect 6-0 in the NBA Finals and won five NBA MVP ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

The NASCAR playoffs are down to the Championship 4. Come Sunday, one of Ryan Blaney, William Byron, Joey Logano or Tyler ...

Debuted in 1995, Jordan's 11th signature sneaker has withstood the test of time. As fashion trends come and go, the Air Jo ...