There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. This ...

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

Psychology has uncovered why you might be drawn to the color blue, and it has a lot to do with your personality and lifestyle ...

The bedroom color trick that boosts your intimacy: transform your space and mood with easy, science-backed changes.

Read about how a love for magenta can reveal creative originality, deep empathy, and balanced emotion in a person.

When it comes to what the champions wear, blue leads the Kentucky Derby silk colors. Find out which other colors have been ...

Here are colorful homes, each with distinctly different looks, along with design tips other homeowners can incorporate into ...

Humans are known to make mental associations between various real-world stimuli and concepts, including colors. For example, ...

Psychology shows that smart people favor a select group of colors to boost perceptions of intelligence, clarity, and ...