When done right, clarity can become a competitive edge, building trust, boosting engagement and ultimately driving growth.

According to Barber, many businesses already have strong foundations, internal teams, and a clear sense of identity, but they ...

Target design SVP Jenny Breeden, Jeff Carter, Ellen Rizzardi, Michael Fiddelke, Joe Keeley, Casey Kipfer, Justin Kaufenberg, ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

Oberweis Dairy charts its next chapter under fresh leadership with a focus on modernizing how customers can access the brand ...

In 2025, artificial intelligence became deeply embedded in digital marketing strategy, offering unprecedented personalisation ...

Brands face 'Strategic Dyslexia,' a failure to connect purpose with action. This condition requires structured retraining.

Eliza Jameson McMurray has spent her career helping brands connect with people in clear, human ways. Today, she works at the ...

Francis Wong, Chief Marketing Officer at Realme India, shared insights into the company’s upcoming smartphone lineup, emerging trends expected to shape the market in 2026, and Realme’s broader brand ...

GM Korea announced that it will sell the Buick brand through its Chevrolet dealer network, while the GMC models will be sold in Cadillac dealerships.

Bisnow is hosting its Property Marketing in CRE event on Feb. 11, where panelists will take the stage to discuss all things marketing in real estate.

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.