Google has discounted almost all of its flagship devices, including wearables and tablets, in the new sale. The Search company has combined discounts, freebies, cashback and a price match guarantee to entice Pixel 9 shoppers away from Best Buy and Amazon, which are offering better prices if you want to buy the handset without any extras.

Launched only a few months ago, the Pixel 9 has been reduced from its usual £799 price to £699 for a SIM-free, 128GB edition of the phone. That Black Friday deal is reflected at multiple major retailers including Amazon, Argos and John Lewis.

The Pixel Tablet is available at its lowest price on Amazon and Best Buy during this Black Friday sale. Read this story to learn more.

Google has been circling around dropping the Pixel 9 price with surprise vouchers and enhanced trade-in prices in recent weeks. But the company has finally, officially, slashed the price of its flagship phone in an early Black Friday sale.

The Google Pixel 8a is our pick for the best midrange smartphone on the market. Both the 128GB and 256GB variants are $100 off for Black Friday.