Xbox President Sarah Bond announced that players will soon be able to play and purchase Xbox games directly from the Xbox App on Android.

The court’s recent ruling to open up Google’s mobile store in the US is already starting to create new opportunities for publishers. Announced this week, Microsoft will begin selling Xbox titles via its own Xbox app,

Meanwhile, Microsoft is working on a browser-based Xbox mobile store of its own to take on the Google Play Store and the App Store. Indeed, its $69 billion acquisition of Activision Blizzard, which owns Candy Crush maker King, was in part driven by the desire to boost its mobile game offering ahead of the launch of this store.